Privacy Policy
Last updated: [DATE]
This policy explains what happens to the information you give us on this site, and what we collect automatically while you are here. It applies to [DOMAIN] only.
Who we are
[CLIENT LEGAL NAME], [COMPANY NUMBER, if a registered company], [REGISTERED ADDRESS], is the data controller for the information described here. You can reach us at [PRIVACY EMAIL] or [PHONE].
What we collect
Information you give us
When you complete a form on this site we collect the details you enter — typically your name, phone number, email address, and your answers to the qualifying questions on the form.
Information collected automatically
| What | Why |
|---|---|
| IP address and browser user agent | Security, rate limiting and spam prevention on our enquiry form |
Advertising click identifiers (for example Google's gclid, Meta's fbclid) and campaign tags (utm_*) | To understand which advert or campaign brought you here, so we know what is worth running |
| Pages viewed and actions taken on this site | Analytics — understanding how the site is used and where it can be improved |
Analytics and advertising cookies are only set if you agree to them. See our Cookie Policy.
Why we use it, and our lawful basis
- To respond to your enquiry — because you asked us to, and because it is in our legitimate interests to deal with enquiries about our services.
- To measure and improve our advertising — with your consent, where that involves cookies or similar technologies, and otherwise on the basis of our legitimate interests in running an effective business.
- To prevent fraud and abuse of our forms — our legitimate interests in keeping the service working.
- To meet legal obligations — where the law requires us to keep records.
Who we share it with
We do not sell your information. We share it with:
- Our customer relationship management system ([CRM PROVIDER]) — where your enquiry is stored so we can respond.
- Advertising platforms ([GOOGLE ADS / META, delete as applicable]) — where you have consented, we share a securely hashed version of your email address or phone number so those platforms can tell us that an advert led to an enquiry. Hashing means they receive a scrambled value, not your actual details, and they use it only to match against records they already hold.
- Our hosting and IT providers — who store the data on our behalf under contract.
Some of these providers are based outside the UK. Where information is transferred outside the UK we rely on the UK's adequacy regulations or on standard contractual clauses with appropriate safeguards.
How long we keep it
Enquiry details are kept for [RETENTION PERIOD] from your last contact with us, after which they are deleted. Records we are legally required to keep are held for as long as the law requires.
Your rights
You can ask us to:
- give you a copy of the information we hold about you;
- correct anything that is wrong;
- delete it, or restrict how we use it;
- stop using it for a particular purpose, including direct marketing;
- transfer it to another provider.
Where we rely on your consent, you can withdraw it at any time — that does not affect anything we did before you withdrew it.
To exercise any of these, email [PRIVACY EMAIL]. If you are not happy with how we handle it, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Changes to this policy
If we change how we use your information we will update this page and change the date at the top.